Understanding the UK Dating App Market
The online dating landscape in the United Kingdom has transformed dramatically over the past decade. With thousands of singles turning to digital platforms in search of companionship, the choice of dating apps has never been wider. Whether you're after a serious relationship, casual connection, or something niche like single parent or LGBTQ+ dating, there’s an app designed to suit every preference.
However, not all apps are created equal. The differences in features, user base, and subscription pricing can significantly impact your experience. That’s why we've compiled this in-depth guide comparing the top dating apps in the UK, evaluating what they offer and how much they cost. Among the growing number of niche platforms, apps like the wannahookup app are gaining attention for their tailored user experiences, especially among users seeking casual or interest-based matches.
Top UK Dating Apps: Key Features Compared
Below is a comparison of some of the most popular UK dating apps, focusing on core functionality, unique features, and what sets them apart:
- Tinder: Known for its swipe-based interface and massive user base, Tinder remains a favourite for casual dating and younger users. It offers free swipes, messaging upon mutual match, and optional paid boosts.
- Bumble: Empowering women by giving them the first move, Bumble focuses on meaningful connections. In heterosexual matches, only women can initiate conversations. It also offers modes for friendships and business networking.
- Hinge: Designed to be deleted, Hinge encourages users to build deeper profiles and engage through prompts and likes on specific answers or photos. Its algorithm learns what you like over time.
- eharmony: Ideal for long-term relationships, eharmony uses a comprehensive personality test and compatibility-based matching system. It appeals more to users over 30 seeking commitment.
- wannahookup: A newer player on the UK scene, this app focuses on real-time interest matching with minimal setup. It’s ideal for those who want casual chats and flexible dating without long bios or swiping fatigue.
- Plenty of Fish (POF): One of the older platforms, POF offers a large user base and detailed profiles, but the interface may feel dated compared to newer apps.
Subscription Costs & Value for Money
Many UK dating apps operate on a freemium model — offering basic features for free but charging for premium tools such as unlimited swipes, read receipts, or profile boosts. Here's a quick breakdown of average pricing as of 2025:
- Tinder Plus/Gold: From £7.99/month (Plus) to £14.99/month (Gold) depending on age and location. Includes unlimited likes, passport to other cities, and more visibility.
- Bumble Premium: Around £12.99/month. Offers features like travel mode, backtrack on swipes, and advanced filters.
- Hinge Preferred: Roughly £9.99/month. Grants access to additional filters, likes, and insight into who liked you.
- eharmony: Typically £29.99–£49.99/month depending on duration. While expensive, it includes in-depth matching and secure messaging.
- wannahookup app: Offers free core features with optional low-cost premium tools, ideal for users who want flexibility without heavy financial commitment.
- POF Premium: Around £10.99/month. Unlocks more messaging options and sees who viewed your profile.
It’s important to note that prices may vary based on location, age, and promotional offers. Longer subscription plans tend to lower the monthly cost but require upfront commitment.
Which App Is Right for You?
The best dating app for you depends on your goals, age, and budget. Younger users often gravitate toward Tinder and Bumble for their ease and speed. Those seeking long-term relationships might prefer eharmony or Hinge for their quality-focused design. If you’re after flexibility and less profile fatigue, the wannahookup app or Plenty of Fish could be worth exploring.
Ultimately, it pays to try a couple of platforms before committing to a premium plan. Many apps offer limited-time free trials or introductory discounts that let you explore features risk-free. Whether you’re dating seriously or just testing the waters, there's a UK dating app that fits your lifestyle.
